There’s a difference between what people say and what people do. Regarding mobile applications, the former can be measured with app store feedback or customer support calls. But how do we measure what people are actually doing? “Add analytics!” you might say. Simple, right? …

When I was training with 1st Battalion 3d Marines in 2017, a lesson I learned fast and hard early on was how much time a mistake can cost. Depending on the situation, that can either lead to limited capabilities or wasted resources. The story here starts with a request for…